Rothmans Group plc

As part of the consolidation by Multi Resource Marketing (MRM) of Market Harborough; of the various Marketing Databases for the Rothmans Cigarette Brands
(Rothmans, Dunhill, Royal, Regal & Marlborough) Falcon was asked to carry out a Data and System Audit to identify possible areas of Data Integrity.

In this application, names and addresses to be used in direct marketing campaigns have been obtained from a number of sources.
Due to the sensitive nature of the product, the Client needed to have a very high level of assurance of the accuracy of the data.